Email and Automations Specialist (B2C&B2B2)

ScentAir crafts billions of lasting impressions for customers around the globe every year. Our cutting-edge scent delivery solutions are tailored for a diverse range of business environments including restaurants, health care offices, airports, senior living facilities, apartment and multi-unit housing, retail stores, real estate (both commercial and residential), as well as health clubs and spas. The potential applications are truly limitless! We are the pioneers and innovators in the field, and we are proud to be the global leader in Scent Marketing!

Our impressive roster of clients features industry giants such as Disney World, Sea World, IHG, Aria Resort and Casino, MGM Grand, Marriott Brands, Hilton, Westin Resorts, and Greystar Properties, among many others.

Position Summary:

This position is responsible for coordinating and executing digital communications for ScentAir’s eCommerce and Lead Generation activities including tactics like – email, SMS, ABM targeting, look-a-like audience building and in-app marketing activities. This role involves segmenting customer lists, analyzing campaign performance, and optimizing workflows and creative content to maximize customer engagement and retention for both ScentAir’s consumer and commercial business. We are looking for someone who is passionate about creating and building successful omni-channel communication programs and works with marketing automation systems and other marketing software platforms to optimize customer engagement and drive sales and lead generation for ScentAir.  This role will work closely with the marketing, creative and e-commerce teams to drive sales and build long-lasting customer relationships.  This position reports to the Omnichannel Lifecycle Marketing Manager.

Responsibilities:

• Drive B2B leads and eCommerce engagement through consistent and timely execution of ScentAir marketing automation campaigns.
  • Focus on North America, with support for EMEA and other global regions as needed.
• Partner with the marketing team to manage and optimize the design concepts, content and layout of all email communications.
• Maintain a data-driven approach through continual experimentation and optimization to meet and exceeds aggressive company goals (a/b testing, etc.).
• Build customized customer journeys in Dotdigital.
• Optimize our use of Dotdigital reports and automation to monitor and optimize KPIs
• Responsible for the email platform optimization, acting as the subject matter expert for optimizing all email KPIs including inbox deliverability, CTR, Open rate, revenue.
• Optimize email, SMS, and push notification campaign strategies to drive customer retention and sales, including lifecycle messaging, personalized triggers, and daily campaigns.
• Provide regular reporting and analysis on email campaign performance.
• Help define and implement the testing agenda for email, SMS & push notifications including segmentation, messaging, frequency, send day/time, personalization, creative content etc.
• Develop consumer profiles and integrate first-party data capture for improved segmentation and personalization.
• Oversee the deployment of multiple email campaigns.
• Acquire, clean, segment, and manage various email listings for planned campaigns.
• Segment customer lists send personalized and relevant messages.
• Leverage customer data from Dotdigital to create data-driven campaigns, understanding customer behavior and using it to drive personalization.
• Analyze the performance of email (eComm & B2B), SMS & push notification campaigns, providing reports on key metrics such as open rates, click-through rates, conversion rates, and revenue.
• Use data insights to optimize campaign performance and make recommendations for future campaigns.
• Continuously optimize and maintain automated workflows for different customer lifecycle stages (e.g., welcome, abandoned cart, win-back, VIP, nurture program etc.) in Dotdigital
• Ensure compliance with privacy laws and regulations (e.g., GDPR, CAN-SPAM, UGC) in all email and SMS communications.
• Continuously explore ways to increase the value of the CRM channel, including using Dotdigital's advanced features for analytics, dynamic content, and more.
• Work with software partners and consultations to leverage marketing tech stack. 
• Perform other duties as assigned to ensure the smooth operation of the department and alignment with organizational goals. 

Your Experience:

• Proven experience in CRM marketing, email marketing, and SMS campaigns, ideally with Dotdigital but open to similar platforms like Klaviyo, Pardot, HubSpot.
• 2+ years of email, retention, and/or performance marketing experience, preferably with eCommerce or Lead Generation focus.
• An ability to think creatively and be proactive about coming up with ideas and new ways of working. Not afraid to challenge the status quo.
• Strong problem-solving skills and ability to take initiative, show a sense of urgency and willingness to learn.
• Can work independently to complete job related tasks but can strategize and coordinate with teammates to make sure each step of the customer journey is thoughtfully planned and executed.
• Bachelor's degree in marketing or related field
• Experience with Google Analytics, Magento BI or Salesforce analytics
• Solid understanding of the e-commerce, email/SMS, Push Notifications marketing industries, legal requirements around text message marketing (e.g., TCPA) in US, CAN, UK & FR.
• Strong project management skills in managing deadlines, calendars, and data needs
• Strong organizational and time-management skills; ability to react to shifting priorities and manage multiple projects at once
• Strong written and verbal communication skills
• Team player with the ability to build relationships to achieve team goals
• Willing to learn multiple platforms
• Lead Gen/Form creation experience
• Survey & Quiz creation experience